Cookies are small text files placed on your device (computer, smartphone, tablet) when you visit a website. They help websites remember user preferences, understand user behaviour, and improve the user experience. Cookies may also be used to deliver advertisements that are relevant to you.

Cookies are not harmful to your computer and do not access data stored on your hard drive.

We use the following categories of cookies on our website:

a) Strictly Necessary Cookies

These cookies are essential to enable basic site functions like page navigation, security, and access to secure areas. The website cannot function properly without them. Examples include:

• Session cookies
• Load balancer cookies
• Consent tracking cookies
  

b) Performance / Analytics Cookies

These cookies help us understand how visitors interact with our site by collecting anonymous usage data (e.g. page views, time spent, bounce rates). We use this data to improve our content, layout, and technical performance. Examples include:

• Google Analytics

c) Functionality Cookies

These cookies remember your preferences, such as your location, language or previous interactions. They enhance your user experience. Examples include:

• Remembering your settings
• Persistent form entries

d) Targeting / Advertising Cookies

These cookies may be set through our site by third-party advertising partners. They track your browsing across websites and are used to deliver targeted ads and measure the effectiveness of campaigns. Examples include:

• Facebook Pixel
• Google Ads Remarketing
• LinkedIn Insight Tag

• First-party cookies are set by informmortgages.co.uk directly
• Third-party cookies are set by external services integrated into our website (e.g., YouTube, Google, Meta).

We do not have full control over third-party cookies. Please refer to their privacy/cookie policies for more detail.

Cookies may be:

• Session cookies – deleted when you close your browser.
• Persistent cookies – remain on your device until they expire or you delete them manually.

Cookie durations vary. For instance:

• Analytics cookies may last 24 months.
• Consent cookies may last 6–12 months.

When you first visit our website, you will see a cookie banner giving you the option to:

• Accept all cookies
• Reject non-essential cookies
• Manage your preferences

You can update your choices at any time by clicking “Cookie Settings” at the bottom of the site.

Additionally, you can manage cookies via your browser settings:

How to disable cookies in your browser:

• Google Chrome: chrome://settings/cookies
• Firefox: Preferences > Privacy & Security > Cookies and Site Data
• Safari: Settings > Safari > Block All Cookies
• Edge: Settings > Site Permissions > Cookies and site data

Note: Blocking cookies may affect website functionality and user experience.

We use Google Analytics 4 (GA4) to collect anonymised data about how users engage with our site. GA4 may use cookies to track:

• Time on page
• Navigation paths
• Devices used
• Geographic region (approximate)

IP anonymisation is enabled, and no personally identifiable information (PII) is stored.

You can opt out of Google Analytics tracking by installing the Google Analytics Opt-Out Browser Add-on.

We may update this Cookie Policy from time to time to reflect changes in legislation or how we use cookies. The latest version will always be available on this page.

If you have any questions about how we use cookies, or would like to exercise your data protection rights, please contact us:

Email: info@informmortgages.co.uk
Phone: 0800 282820
Address: 21 Station Road, Tempsford, Sandy, Bedfordshire, SG19 2AU